For marketing techniques that can work in both good times and bad, attend a LAMBSON CONSULTING TRAINING course. Our seminars led by Hospitality consultant experts will help you optimize your hotel set up strategy and product development process not only to compete but win!
Some of the techniques you will learn in any of our training sessions will be completely new and somewhat unusual. But they work. They are proven. You may already be practicing some of these techniques but haven’t figured out how to fully implement them so that they become a system.
Systems are reliable and predictable. You put an effective system to work and know what the results will be the next day. If they are done right they allow you to put your marketing efforts on autopilot and move on to implementing the next marketing strategy.
Effective systems [ marketing systems, opertions system, financial systems] also allow you to leverage the assets that you already have. These assets can very well be the knowledge that you have stored in your brain but aren’t taking advantage of because you don’t know how. You will understand this more during the sections on “Education-Based Marketing” or “Guaranteed Marketing.”
ON MARKETING SYSTEMS
There are several strategies you can use to grow your business, but they all fall under four general categories.
- Attract more new customers.
- Increase the average sales amount.
- Make your customers buy from you more often.
- Hold on to your customers for life.
- Select a niche market that you can easily contact and dominate it.
- Develop an Education-Based Marketing program that compels your prospects to contact you to learn more about how you can help them.
- Establish a proactive referral program with centers of influence that can open new channels of growth for you and your business.
- Up-sell your customers to high quality products and services.
- Suggest accessories and add-on items and services that compliment your customer’s purchase.
- Combine several items into a package that would cost less if sold separately.
Making your customers buy from you more often…
- Establish ongoing communications that present compelling offers that can’t be turned down.
- Follow up with your customers to see how they’re enjoying the benefits of the new product or service you sold them, and suggest products or services that would increase their satisfaction.
- Track your customer’s usage and buying patterns to suggest purchases right before they actually need them (this also helps keep the competition away).
- Deliver uncommon customer service by going the extra mile.
- Give your customers the opportunity to “go on record” by giving you testimonials about your great customer service.
- Perform stealth surveys with your customers from time to time to gauge their level of satisfaction.
WORKSHOP ON TRANSFORMING SERVICE CULTURE IN THE HOSPITALITY INDUSTRY.
Details
Regisration Fee N35, 500
FOR MORE INFORMATION, CONTACT US.
